ABOUT THE RUG GURU AUCKLAND

Auckland’s Rug Cleaning & Restoration Specialists

About The Rug Guru: Auckland’s specialist rug care service provider, a master rug restorer with over 34 years of hands-on experience working with Persian, Oriental, silk, wool, and antique rugs. Every rug is treated as a unique handmade textile with cultural, historical, and structural value—not simply a floor covering.

Our approach is preservation-focused and restoration-led where necessary. We aim to retain original fibres, respect traditional craftsmanship, and recommend only the level of treatment required to protect the rug’s long-term condition and value.

Rather than applying standardised solutions, every rug is individually assessed based on its age, fibre condition, construction, dye stability, and overall structural integrity.

Meet Hamid – Founder & Master Rug Restorer

Hamid began his training in Iran, working within traditional rug weaving and restoration environments where craftsmanship is rooted in generations of practical knowledge and skill. Through this process, he developed specialist expertise in knot structures, natural dye behaviour, fibre ageing, and traditional repair techniques. After relocating to New Zealand, he continued working extensively with antique rugs, private collectors, interior specialists, and trade clients. Since then, his work has centred on the careful restoration and preservation of handmade textiles requiring technical precision and considered intervention. Over the past three decades, Hamid has assessed and restored thousands of rugs, ranging from everyday handmade pieces to fragile heirloom and antique textiles. His guiding principles remain consistent:

Preserve original structure wherever possible
However, avoid unnecessary restoration or replacement
Respect traditional weaving techniques
Therefore, prioritise durability and structural stability over cosmetic appearance
Intervene only where it improves long-term integrity

Hamid believes that many handmade rugs can be preserved for future generations when restoration is approached carefully, respectfully, and with a clear understanding of how the rug was originally made.

Preservation-First Philosophy

Every rug is assessed individually before any recommendations are made. Our approach is based on:

Minimum intervention wherever practical
Fibre-safe and textile-safe treatment methods
Respect for original weaving techniques
Structural stability before appearance
Long-term preservation over short-term cosmetic results

No two rugs receive identical treatment. Each restoration plan is determined by the rug’s materials, construction, condition, and specific areas of damage.

Expertise Overview

Hamid has extensive experience working with:

Persian rugs
Oriental rugs
Tribal rugs
Silk and wool handwoven textiles
Antique and heirloom rugs
Collector-grade handmade rugs
Structurally delicate and high-value textiles

Every rug presents unique challenges in fibre condition, dye behaviour, wear patterns, and structural integrity. Careful assessment is essential to determining the most appropriate course of action.

Why Clients Trust The Rug Guru

Clients choose The Rug Guru because recommendations are based on technical assessment and practical experience rather than sales-driven processes.

Over 34 years of specialist experience
Owner-led assessment and restoration process
Transparent evaluation before any work begins
Experience with fragile, antique, and high-value rugs
Focus on structural integrity and long-term preservation
Consistent, hands-on expertise from a single specialist

Serving Auckland

The Rug Guru provides specialist rug care services throughout Auckland for homeowners, collectors, interior professionals, and commercial clients.

Pickup and delivery options are available throughout the Auckland region.

For clients outside Auckland, rugs can also be sent to our workshop using courier services, allowing access to specialist restoration and cleaning from other parts of New Zealand.

Speak With a Rug Specialist

If you require an assessment, restoration advice, or an evaluation of your rug’s condition, Hamid provides direct consultation before any work is undertaken.